The Hollinger Serveology Clinic, LLC is a sports-education marketing firm committed to the struggle of getting elite athletes to be high academic achievers. We achieve our mission by offering proprietary products, providing special education services, engaging in educational public policy and producing grassroots sporting events and celebrations that fund educational grants and scholarships for elite athletes who pursue educational excellence. Our vision is that elite athletes will be prudent curators of their learning opportunities.
Our trademark brands are "Serveology", "JockSmart", "gpaFitness", "The LAAST", and "UPUB". Our tagline is "Great athletes deserve quality education".
1/3 of JockSmart profits are dedicated to fund academic grants and scholarships for elite athletes who pursue academic excellence. We currently operate in six divisions:
1) Intellectual Property Division - develops and distributes proprietary content to a variety of customers.
2) Special Education Division - a 2 part educational training program collectively known as "gpaFitness".
Part I - candidates seeking admission into gpaFitness must: (1) be an elite athlete in middle school, high school or college; (2) undergo an extensive educational background check, assessment and test; and (3) study and pass a test on the life of Myron Rolle.
Part II - once admitted into gpaFitness, the athlete begins the rigorous 18 week gpaFitness Workout Plan which requires the athlete to maintain a 3.0 gpa in core courses and serve 18 hours of community service. Once an athlete is in gpaFitness, they are eligible to receive support services in gpaManagement, gpa Advocacy and gpaTutoring. Those who successfully complete gpaFitness earn JockSmart honors and will be awarded special JockSmart athletic gear and a gift certificate.
3) Events Division - produces sports-related competitions and conferences that support initiatives designed to encourage elite athlete to pursue educational excellence. In 2009, we produced the Hollinger JockSmart Sports Fest (breakfast forum and golf tournament). In 2010, we plan to launch the LAAST-Acadiana (Local Amateur Athletes Sports Tournaments) which will be comprised of three events:
a) UPUB Spring Challenger (April 2010)
b) UPUB Summer Challenger (July 2010)
c) UPUB Championships (Oct/Nov 2010)
4) Law and Public Policy Division - engages in political and legal activism pertaining to sports-education issues. For the last two years, we supported La. Rep. Ricky Hardy in his legislative efforts to raise the gpa standards for Louisiana high school athletes from a 1.5 to a 2.0. In January 2010, a lawsuit was filed against the LPSS's 1.5 gpa policy on equal protection grounds. (Suit is still in litigation). Shortly after filing, the Lousiana High School Athletic Association voted to raise the high school gpa standards to a 2.0.
5) Online Division - integrates technoolgy-based applications that support all company actions at www.gpafitness.com or email at cholllinger@gpafitness.com .
6) Grants and Scholarships - oversees all grant/scholarship funding received. 1/3 off profits generated from the company's events division is dedicated to fund academic grants/scholarships for elite athletes pursuing academic excellence. In January 2010, we established the 2 JockSmart Ragin Cajun Athletic Foundation scholarships and contributed a modest donation to the Lafayette High School Boys Basketball program.
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